Our Recipe

Purposeful Nutrition, Thoughtfully Crafted

 

From the very beginning, we set out to create a pet food where every ingredient serves a purpose—delivering multiple health benefits while supporting overall well-being. As part of this process, we carefully compiled a list of ideal ingredients for our recipes, as well as a list of commonly used ingredients we chose to exclude. Many of these are widespread in pet foods worldwide but do not meet our high standards for quality and digestibility.

Every formula we create is species-appropriate, ensuring that each ingredient is selected with your pet’s nutritional needs, digestive health, and enjoyment in mind. The result? A nutritionally dense, easily digestible food made with premium-quality ingredients, all sourced and manufactured right here in Australia under strict quality and safety protocols.

We’re confident your pet won’t just love our food—they’ll thrive on it.

Apples – are an excellent source of antioxidants, vitamin C and vitamin A.  Antioxidants help fight free radicals which in turn helps control inflammation.  Vitamin C helps to keep cells healthy and immune system strong.  Vitamin A  supports vision, skin and coat health for your dog.  Apples are also high in fibre, calcium and phosphorus while also being low in calories.

Brown Rice – is high in fibre, a great source of manganese, magnesium and selenium. Brown rice is rich in in antioxidants and helps to stabilize blood sugar levels.

Carrots – are a good source of natural fibre, which helps your pet maintain good digestive health and boosts heart health. Carrots are packed with beta-carotene which is converted into vitamin A in your pet’s body.  Beyond supporting eye health, it also assists in supporting a thriving immune system and healthy skin and coat.

Chicory Root – is the root of the plant Cichorium Intybus and comes from the same family as the dandelion plant. It is a good source of inulin and is used widely as a pre-biotic that feeds the natural gut flora. Pre-biotics enable good bacteria to thrive and help improve the natural breakdown and digestion of nutrients in the digestive system.

Choline Chloride –  a member of the B vitamin family, known as Vitamin B4.  Choline plays a vital role in nutrition.  It is a major component of the neurotransmitters dopamine and acetylcholine. It also plays a part in metabolism and in protecting the liver from toxins, play a major role in cellular health, lipid production and overall brain health.

Fish Oil – The two main ingredients in fish oil are eicosapentaenoic (EPA) and docosahexaenoic (DHA) fatty acids. Both EPA and DHA are called Omega 3 fatty acids. Fish oil is a triglyceride and has many benefits including protecting the heart, helping to prevent blood clots, provides support for dry, flaky skin in allergy pets, supports kidney health, supports joints, improves cognitive function and also assists with neurological development.

Kelp – is high in antioxidants, including carotenoids and flavonoids, which may help fight against disease-causing free radicals. Antioxidant minerals, such as manganese and zinc, help combat oxidative stress and may also help protect cardiovascular health.

Lamb Meal – an excellent source of high-quality protein and is readily absorbed by the digestive system. Protein is important to help build and maintain a healthy skin and coat, immune system, muscle growth and healing.  Lamb contains many essential amino acids, is a good source of dietary fats, which help sustain energy and help transport essential fat-soluble vitamins.  Lamb is often used for dogs who suffer from food sensitivities or food allergies caused by other protein sources.

Lamb Fat –  usually contains similar levels of monosaturated and saturated fat, but also contains a family of trans fats known as ruminant trans fats.  Unlike trans fats found in processed food products, ruminant trans fats such as conjugated linoleic acid (CLA) have various health benefits.  A good balance of CLA has been linked with benefits including reduced body fat mass, improved metabolic health and helps to reduce instances of diabetes.

Oat Groats – are the hulled oat grain which are then ground into an oatmeal.  Oatmeal is one of the most nutritious grains and is higher in protein and fibre and lower in carbohydrate calories, making it an ideal ingredient for weight management as well as supporting bowl function.  Oatmeal is a great natural source of iron, manganese, zinc and B vitamins as well as essential fatty acids and antioxidants. The protein component in oatmeal is an ideal complement to meat proteins as it contains almost a complete list of the essential amino acids which are vital to a complete and balanced diet. Oatmeal is often used by vets as a very hypoallergenic dietary component and therefore an ideal nutrient to be included in a diet formulated for pets suspected of having a food sensitivities or allergies.  Oatmeal contains natural antioxidants which help protect pets from toxins in the environment, has a very low glycaemic index, and is lower in glutens than most grains (important components in controlling blood sugar levels and reducing digestive issues for pets).

Potassium Chloride – is used as an electrolyte replacement and aids in the prevention of low potassium levels in the blood.  Potassium Chloride also maintains water balance in the blood and is necessary for electrical activity in nerve and muscle cells.

Psyllium – included as psyllium husk, has a natural cleansing ability, and helps remove toxins and waste from the body. It is known to help with both constipation and diarrhea in pets and people.  Psyllium is thought to promote peristalsis and slow intestinal transit due to the slight increase in bulk of all intestinal contents. Other benefits include assisting to lower blood sugar levels, lower cholesterol levels, support heart health and function as a natural prebiotic.

Pumpkin – is a nutrient-rich food that is low in calories and rich with essential vitamins and minerals. In addition to its high concentration of vitamin A (beta-carotene), pumpkin is a good source of potassium, which helps regulate blood pressure, improves muscle health, and assists your dog’s metabolism.

Salmon and Salmon Meal – are a good source of protein which helps support the immune system, may decrease inflammation and can supports healthy skin and coat.  Salmon is an excellent source of long chain Omega 3 polyunsaturated fatty acids (PUFA) including eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Other documented health benefits of salmon include a decreased rate of cardiovascular disease linked with diets containing marine lipids, such as salmon.

Spirulina – is a blue-green algae, and is believed to be one of the oldest life forms on Earth.  It is a potent source of nutrients, including vitamin B12.  It also contains a powerful plant-based protein called phycocyanin. Research shows spirulina may have antioxidant, pain-relief, anti-inflammatory, and brain-protective properties. Preliminary evidence suggests spirulina is remarkably potent at protecting the brain and reducing liver fat. 

Yucca Schidigera – is an extract used from the plant Mojave Yucca, a desert dwelling tree from the yucca family and is from the same genus as the Joshua tree.  However, before you worry about the word yucca, rest assured your pet is safe.  While the leaves of the yucca plants are poisonous, the stems and fruit are quite safe.  Rhubarb is also an example of a plant who’s stem is safe and delicious to eat, yet the leaves are toxic.
Yucca Shidigera extract has been proven as a natural way to reduce faecal odour and intestinal gas, without affecting feacal consistency or digestability of other nutrients.